2020 was a challenging year for everyone, with the COVID-19 pandemic forcing a new reality on our world, and our industry. Thankfully, all of us in the research community had at least the opportunity to contribute – in ways both big and small – to the extremely important research that was undertaken, and is still underway, to find a vaccine and improve lives across the globe. During the pandemic, and partially in response to its restrictions, Allentown initiated an effort to vastly increase its digital content and educational efforts, spotlighting a new topic each month and addressing that topic with live webinars, professionally-produced videos, and carefully-crafted stories.